BRAND IDENTITY
For this project, the focus was on building a brand that felt like an open invitation—welcoming, friendly, and approachable—while maintaining a refined and elegant tone. The goal was to embody the spirit of community and connection that defines Felicity’s gatherings, celebrating warmth and class in equal measure.
MY ROLE:
AGENCY:
YEAR:
DELIVERABLES:
Brand Designer
Freelance
2024
Custom Color Palette, Logo Suite, Brand Illustrations, & Brand Guide
“An absolute dream.
From our very first meeting, where I shared my inspiration board, she immediately understood my vision and brought it to life in a way that felt like the perfect blend of my personal style and her own creative flair.
I really appreciated how she asked thoughtful follow-up questions that made me think more deeply about how I wanted my supper club to come across — not just visually, but emotionally. She helped me explore the feelings, messages, and energy I wanted people to experience.”
— Haley