Social Media Management & Content Creation

Pink and brown circular logo for Smallcakes Cupcakery & Creamery with illustrations of a cupcake and an ice cream cone at the top, and text in pink and white.

MY ROLE:

CLIENT:

Social Media Manager
Content Creator
Short-Form Video Editor
Copywriter

Smallcakes

AGENCY:

BLYNK Social

YEAR:

2025

driving bakery visibility through sweet, scroll-stopping video content and consistent, community-centered social storytelling.

⋆✴︎˚｡⋆

driving bakery visibility through sweet, scroll-stopping video content and consistent, community-centered social storytelling. ⋆✴︎˚｡⋆

A decorated birthday cake with colorful icing and a turkey-shaped topper, on a white cake stand, showing part of a person in a red plaid shirt in the background.
Close-up of cupcakes with colorful sprinkles on top, displayed on a tray.
Close-up of a social media post showing three small jars filled with layered cake and decorated with sprinkles, with a focus on the middle jar topped with white frosting and colorful sprinkles.
A smartphone screen showing a TikTok video of someone mixing fall-inspired frosting in a metal bowl, with text overlay 'mix some fall-inspired frosting with us!'
Close-up of a person using a piping bag to put chocolate onto a cake jar with layered cake inside.

THE RESULTS

In the past 90 days, Smallcakes has seen a 149% increase in reach, higher engagement across posts, and steady follower growth. Several reels achieved strong organic performance, with top videos reaching 51k, 14k, 8.2k, and 6.9k+ views.