Outlined drawing of two connected hearts, one with the letter 'g' inside and the other with '404', tied together with a ribbon.

GRLSINTHE404

grlsinthe404 was a short-term community activation designed to connect Atlanta-based women and nonbinary creatives through intentional branding, social storytelling, and curated in-person events. This project allowed me to merge creative direction with community-building in a focused, seasonal format.

intentional events, thoughtful marketing, community-led

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intentional events, thoughtful marketing, community-led ⋆✴︎˚｡⋆

Community Activation, Founder

Silhouette of two heart-shaped ornaments connected by a chain; one has a letter 'g' and the other has '404', with a bow on top of the right heart, all outlined in pink on a black background.

MY ROLE:

PROJECT:

Creative Direction
Branding & Visual Identity
Social Strategy & Content Creation
Event Ideation + Concepting
Event Design & Experience Flow
Copywriting + Messaging

GRLSINTHE404

LOCATION:

Atlanta, GA

YEAR:

2024

Smartphone screen displaying a TikTok profile of 'grlsinthe404' with 1,182 followers, 3,326 likes, and several video thumbnails related to community and creative events in Atlanta, Georgia.
Smartphone screen showing a TikTok video about a zine making workshop, with collage-style text and images of a swan, potato chips, and art supplies on a textured background.
A group of women gathered around a long picnic table at an indoor event space with wood beams and hanging disco balls.